Branded Residences Stay In Demand As Builders Carry New Stock To The Market

The age of the branded residence is upon us because the once-niche sector has grown into a world phenomenon. In main cities throughout the globe, residential choices from luxurious resort chains just like the Ritz-Carlton, Six Senses and Viceroy in addition to high-end manufacturers not typically related to housing like Lamborghini, Armani and Bulgari are arriving in the marketplace each week.

In Dubai alone, there are greater than 40 branded residences presently below building, including to the 71 already current within the capital metropolis. Different hotspots embody London, New York Metropolis and coastal Mexico.

Check out three upcoming branded residences from distinct markets around the globe.

Ritz-Carlton in Portland, Oregon

As one of many world’s premier hospitality manufacturers, Ritz-Carlton has constructed a powerful portfolio of residential merchandise that spans 18 international locations throughout 4 continents. Now the luxurious resort chain has set its sights on the rising market of Portland with the forthcoming completion of the Ritz-Carlton Residences Portland. Set to open in July 2023, the Ritz-Carlton Residences Portland would be the first residential constructing to be branded by a significant hospitality firm within the metropolis.

Proprietor of Portland-based boutique brokerage LUXE, Terry Sprague, says that the brand new residences will function the watermark for upcoming progress within the luxurious actual property marketplace for the Pacific Northwest state. “This Ritz-Carlton growth goes to set the usual for luxurious residential resort residing not simply in Oregon however the complete West Coast.”

Consisting of 138 condominiums, the newly constructed, landmark construction is located within the coronary heart of downtown. Views embody town skyline, the Cascade Mountain Vary and the Willamette River in addition to sights of Mount Hood. Homeowners could have entry to various facilities, together with in-residence eating, housekeeping and valet service in addition to entrance to the proprietor’s lounge, health heart and resort services, such because the indoor pool, spa and bar.

Six Senses Residences The Palm in Dubai

There isn’t a metropolis on the planet with extra luxurious branded housing than Dubai, and with the addition of recent developments like Six Senses Residences The Palm, that status will solely proceed to develop. Positioned waterside on the enduring Palm Jumeirah, the mission is ready to be accomplished within the second half of 2024, in line with Dubai-based brokerage Driven Properties. The property would be the first for Six Senses within the United Arab Emirates.

Following the footsteps of a lot of Dubai’s most notable constructions, the resort will function bold structure with undulating rooflines, silhouettes and mobile facades. Though 60 rooms shall be designated for resort stays, the vast majority of Six Senses The Palm shall be for housing, with 162 residences. Out there listings are available quite a lot of layouts, together with beachfront Signature Villas, duplex Sky Villas and Penthouses.

No matter design kind, all residences could have entry to the identical array of world-class resort facilities supplied at Six Senses, together with a 60,000-square-foot wellness heart, therapeutic massage circuit pool and squash and tennis courts. Additionally positioned on the grounds are varied communal areas like central gardens, an indoor cinema and a youngsters’ membership.

Cirque Residences x Viceroy in Snowmass Village, Colorado

After simply 5 days of accepting contracts, 40 of the 46 out there properties on the upcoming Cirque Residences x Viceroy in Snowmass Village exterior of Aspen are already below contract. The speedy success of the much-anticipated sequel to the unique Viceroy Residences places it on observe to be the newest in a string of sold-out luxurious residential developments within the Snowmass space.

Affiliation with a luxurious resort and the out there facilities supplied because of that affiliation have been a key a part of the attraction for consumers, says Taylor Burstyn of main Colorado brokerage Slifer, Smith & Frampton Real Estate. “The providers have been a giant vendor. They add to the life-style that so many consumers are figuring out with.” Such facilities embody room service, a spa and health heart and three on-site eating places.

At the moment in building, the luxurious tower addition is located slope-side on the northeast nook of Snowmass Base Village, permitting for ski-in, and ski-out entry. The remaining stock consists of among the property’s most prestigious and costly items, together with choose absolutely furnished, penthouse residences masking upward of two,300 sq. toes.


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Pushed Properties, LUXE and Slifer Smith & Frampton Actual Property unique members of Forbes Global Properties, a client market and membership community of elite brokerages promoting the world’s most luxurious properties.