Right here’s Why Million Greenback Child Co Is Main The Non-Poisonous Kids’s Furnishings Market

There’s extra stress than ever right now for folks to create superbly designed nurseries and kids’s rooms. With #babynursery having greater than 168 million views on TikTok, from minimalist to mid century fashionable and high-end designer seems, whereas a child possible gained’t keep in mind what their nursery seemed like—social media will. One other large consider furnishings choices for folks proper now’s discovering items which are non-toxic and eco-friendly.

Nevertheless, one AAPI firm is main the best way in each these markets in addition to the mass market sector of child furnishings. Million Dollar Baby Co. was based in 1990 in Los Angeles by Daniel and Maryann Fong and is now led by their kids CEO Teddy Fong and CRO Tracy Fong. Though it’s the father or mother firm of seven manufacturers most notably Nakesake, Babyletto, DaVinci, and Nursery Works, it continues to be a family-run enterprise.

Dedication To Safer Merchandise

As dwelling a unhazardous (or on the very least) much less poisonous life-style has turn into a precedence for a lot of, notably for folks, Million Greenback Child Co merchandise are a serious go-to for security in any respect worth factors. With cribs starting from below $200 from DaVinci to $10000 from Nursery Works—practically all the pieces the corporate makes is non-toxic and sustainable.

“Million Greenback Child Co. has partnered with UL to check merchandise towards probably the most rigorous third-party chemical emissions requirements by means of the Greenguard Gold certification program. These stringent scientific checks scan for over 10000 chemical emissions and Risky Natural Compounds (VOCs),” says Vice President of Model Sara Worland.

76 % of the product line throughout the corporate’s seven manufacturers are Greenguard Gold Certified. This contains all mattresses, 98 % of cribs, and 95 % of rockers and gliders. Additionally it is one of many only a few firms within the nursery house to have dressers that meet UL’s strict {qualifications} with 38 % of dressers licensed.

Million Greenback Child Co has additionally addressed the problem of froth utilized in rockers and gliders, that are a number of the most poisonous elements of nursery furnishings. “We’ve ensured the froth used within the seat of all our rockers and gliders meets all CA TB117-2013 flammability necessities and are CertiPUR-US licensed. Because of this the froth is made with out PBDE or Tris flame retardants, heavy metals like mercury, formaldehyde, CFCs, and phthalates which might trigger extra pollution within the residence,” explains Worland.

Along with this, sustainability is a essential precedence for the model. “All seating choices achieved FSC Certification for his or her picket frames in late 2021, and we solely use probably the most sustainably sourced woods accessible for cribs and dressers like New Zealand Pine,” says Worland.


Babyletto is arguably Million Greenback Child Co’s most well-known model. Ask any trendy father or mother with a baby at present in diapers and there’s a great probability in the event that they don’t personal Babyletto’s Hudson, Lolly, or Gelato Cribs, they’re at the very least seen them. These mid century fashionable impressed minimalist cribs are offered straight by means of Babyletto in addition to at Pottery Barn Youngsters, Wayfair, and Crate and Barrel. With the minimalist impartial pattern at present at its peak, most of Babyletto’s prospects are from massive cities, particularly in California and New York. Whereas the value level is taken into account mid-range, this line is well-liked with celebrities together with Meghan Markle, Margot McGee, Heather El Moussa, and Elaine Welteroth.

Instagram and TikTok are large causes behind the model’s success. “The group on social media is an enormous driver for our manufacturers as a result of it permits us to attach with new and anticipating dad and mom straight and uncover insights relating to what’s most essential for his or her nurseries,” says Worland. “We will additionally watch developments and magnificence recommendation turn into well-liked in real-time which might information what materials or finishings we must always use on upcoming seating objects or cribs. It’s additionally an important alternative for us to obtain suggestions on our merchandise and associate with unbelievable content material creators.”

However even those that don’t make choices based mostly on what influencers put up gravitate in the direction of Babyletto’s aesthetic together with Los Angeles mother Chanel Kenner, who’s at present utilizing the Lolly 3-in-1 convertible crib in Black/Washed Pure for her second daughter. “I cherished the model. I like black, white, and impartial colours, particularly for furnishings. After I noticed this crib and the sheets that got here with it, I needed to have it. I obtained the dresser and altering desk, too, that full the set.”

When her first baby graduated from the toddler mattress, Kenner felt considerably “bittersweet” that her Babyletto set would not be essential. Luckily, she grew to become pregnant together with her second baby shortly thereafter and was excited to make use of it once more. “They’re so sturdy and nonetheless actually on-trend. Plus I’ll all the time love the black/pure wooden look whether or not it is in model or not. The nursery is definitely the dream imaginative and prescient I had years in the past, however I lastly discovered the right way to make it come to life.”

Nursery Works

Nursery Works is the model’s luxurious line with a number of the most showstopping cribs ever produced. This contains the famed Vetro acrylic crib that Kim Kardashian and Beyoncé used. The Luma, which is an analogous crib with a considerably extra modern design can also be well-liked amongst celebrities together with Matt Sorum of Weapons N Roses. His Palm Springs nursery was featured on Architectural Digest in December 2022.

Nursery Works’ most present launch is the head-turning Gradient Crib, which seems extra like fashionable artwork than child furnishings. Designed by Matthew Grayson and made in Minnesota, it’s constructed from one hundred pc stable maple hardwood and is among the costliest cribs available on the market priced at $10000.


DaVinci is an extremely fascinating model as a result of though its mass market—the road really goes past the fundamentals when it comes to design, colours, and kinds. Jenny Lind, which was the corporate’s first-ever crib is a superb instance of this. Priced below $200, it’s accessible in a wide range of colours from blush pink to shades of inexperienced and black. It seems as if it has been designed for social media posts, but it’s been in manufacturing for greater than 30 years.

Regardless of the value, dad and mom have discovered DaVinci’s choices to be virtually shockingly sturdy. Rebecca Bingham, a mom of seven kids in San Mateo, California tells me. “We initially obtained a DaVinci mini crib for my oldest (now 22) as a result of we had been poor and had no house. Again you then needed to go to a child furnishings retailer. We favored the concept grew to become a toddler mattress. There was a five-year break between our first two youngsters. However we handed it round to my sisters.”

After utilizing it for 2 kids, Bingham upgraded to a full-sized crib, in the end ending up with three cribs whole. “My youngsters had been the sort that chewed on the rails, that vaulted out of them or climbed into them to go to youthful siblings. We would have liked sturdy and they’re. The unhazardous factor was essential as a result of my youngsters all the time gnawed on the highest rail.”

Million Greenback Child Co will proceed to increase DaVinci in 2023 with new cribs, a glider, and extra merchandise within the Carter’s By DaVinci line.


Offered below the identify Million Greenback Child Basic for 30 years—Namesake is the model’s conventional line well-liked within the Midwest, Northeast, New England, South, and Southeast.

Whereas this line was re-named in 2022, 2023 will mark a re-launch with new merchandise and partnerships. Worland explains, “We’ve relaunched the Million Greenback Child Basic model as Namesake which we’re treating as an entire new model with an up to date mission assertion and model values. We did this as a result of Namesake speaks to fashionable dad and mom who desire a laid-back, comfy, and eclectic design method of their houses. Namesake fills a niche available in the market for a contemporary and conventional aesthetic that folks have been looking for.”

Colorado Springs mother, Sasha Watson bought the 4-In-1 Convertible Crib in January 2021 with out understanding something in regards to the model, however she was enticed by practicality and eco-friendly issue, telling me, “It was best to get the matching dresser and be accomplished with it.”

The Future Of Million Greenback Child Co

Sustainability will proceed to play a serious function throughout all manufacturers. For instance, Million Greenback Child Co is within the technique of transitioning most of the present linen materials from eco-performance to Dwell-Good cloth which is waterproof, stain-resistant, and made with recycled fibers soured from plastic water bottles. “Sustainable practices are essential from the beginning of the provision chain course of to the second it reaches our prospects,” says Worland. One instance of that is Babyletto’s new GOTS Licensed Natural Muslin Cotton Crib Sheets.

The model will even proceed its partnership with FloorFound, which sells unused open-box and returned merchandise from a wide range of manufacturers throughout most main residence classes. Million Greenback Child Co has its personal branded storefront on the location providing items Babyletto, DaVinci, and Namesake at a diminished worth. This isn’t solely an effective way to make these merchandise extra accessible to folks on any finances, however it has additionally stored greater than 12 tons of furnishings in circulation and out of landfills.

Along with new convertible cribs throughout all traces, Million Greenback Child will even be including additional options and conveniences to their merchandise together with gadget charging ports on new gliders and recliners, which is a superb comfort most dad and mom will certainly respect.